How to Create a Clean URL Structure for Your Website
SEO URL structure clean URLs search engine optimization static URLs dynamic URLs anchor text target keywords hyphens website consistency

José Matos

21 Apr 2023

How to Create a Clean URL Structure for Your Website

    How to Create a Clean URL Structure for Your Website

    If you’re developing a website, one of the many challenges you likely face is ensuring your website is optimized for search engine optimization (seo). One important aspect of seo is the creation of clean URL structures that are easily readable by users and search engines. In this article, we’ll dive into the importance of clean URL structures and provide you with some tips on how to create them for your website.

    The Importance of Clean URLs

    URLs are important for a variety of reasons. Clean URLs are easy to read and can help users understand what the page is about even before they have clicked on it. An example of a clean URL is something like this:

    This URL is easy to read and provides users with some context about the page they’re about to view. On the other hand, a URL like this: gives users no indication about what the page is about.

    In addition to being user-friendly, clean URLs are crucial for seo. Search engines like Google use URL structures to understand the content of your website. For example, if your URL is, Google knows that the page is likely about the category and the specific page name.

    Clean URLs also provide anchor text when other websites link to your content. Anchor text is a clickable text in a hyperlink which can impact the SEO of the page it links to. In fact, some studies have found that the anchor text of inbound links is one of the top factors in Google’s ranking algorithm.

    Creating Clean URLs

    Now that you understand the importance of clean URLs, let’s dive into some tips on how to create them for your website.

    Avoid Dynamic URLs

    Dynamic URLs contain query parameters, session IDs, and other parameters that can make the URL long and difficult to read. Instead, opt for static URLs that contain only the necessary information.

    For example, instead of a URL like, use a URL like

    Include Your Target Keyword

    Including your target keyword in your URL can help with keyword-rich anchor text and improve your seo. Keep in mind that you should only include your target keyword if it makes sense in the context of the URL. Don’t just stuff keywords into your URL for the sake of seo.

    Use Hyphens to Separate Words

    When creating your URLs, use hyphens to separate words instead of underscores. Google views hyphens as word separators, so is easier for Google to read than

    Keep URLs Short and Simple

    Long URLs can make it difficult for users to remember and share your content. Keep your URLs short and simple. A good rule of thumb is to keep your URLs under 60 characters. This also helps improve the readability and understandability of your URLs.

    Be Consistent

    Consistency is key when it comes to creating URLs. Make sure your URLs are consistent across your website. For example, if you have a blog section, all blog URLs should follow the same structure. This consistency helps both users and search engines understand the structure of your website.


    Creating clean URLs isn’t the only factor in optimizing your website for seo, but it is an important one. Clean URLs are easy to understand for both users and search engines, and can help improve your website’s rankings in search results.

    By following the tips we’ve outlined in this article, you can create clean URLs that are easy to read, understand, and share. Remember, seo is an ongoing effort, so be sure to regularly audit your website’s URL structure to ensure it remains in good standing.

    © 2023 Designed & Developed by José Matos.